The data controller is Palma Auto Srl, with registered office at
Via La Panoramica 15, Ostuni (BR).
A cookie is a small text file containing a certain amount of information exchanged between a website and the user’s terminal, usually the browser.
Cookies are typically used by website operators to store information needed to improve navigation within the site or to send advertising messages consistent with the preferences expressed by the user while browsing.
When you visit the same site again, or any other site, your device checks for a recognized cookie so it can read the information it contains.
Different cookies contain different information and are used for different purposes, such as efficient navigation between pages on the same site, profiling for sending targeted promotional messages, or analyzing the number of visits to the site.
While browsing, the user may also receive cookies on their terminal sent from different websites or web servers, so-called third-party cookies, which may contain some elements present on the visited site, such as images, maps, sounds, or specific links to pages on other domains.
Some cookies, called session cookies, are assigned to the user’s device only for the duration of their access to the site and expire automatically when the browser is closed. Other cookies, called persistent cookies, remain on the device for an extended period of time.
The specific purposes of the different types of cookies installed on this site are described below. You can disable cookies by following the instructions in this policy.
Necessary cookies enable the site to function properly, such as access to secure areas or language settings. The site cannot function properly without these cookies.
| Provider | Cookie name | Duration | Purpose |
|---|---|---|---|
| GestionaleAuto.com | PHPSESSID | Session | Native cookie for PHP applications, used to store and identify the user’s unique session ID. It is deleted when the browser is closed. |
| GestionaleAuto.com | qtrans_front_language | 365 days | Cookie set by the qTranslate plugin for WordPress, used to manage the visitor’s preferred language. |
| GestionaleAuto.com | cookiesDirective | 182 days | Keeps track of preferences regarding the use of cookies on the site. |
| GestionaleAuto.com | cookiesDirective | Session | It tracks cookie usage preferences only for the current session, in case the user closes the banner without accepting or rejecting the cookie categories. |
| GestionaleAuto.com | ga_logged_user | 7 days | Identifies a registered user in the Reseller Area. |
| GestionaleAuto.com | ga_logged_user_data | 7 days | Contains the Reseller Area settings for a specific registered user. |
| GestionaleAuto.com | ga_palmasrl_b2b_orders | 90 days | Contains the vehicles present in the Reseller Area cart. |
| GestionaleAuto.com | lead_popup_* | 7 days | Disables the display of a lead popup if it is set to show only once. |
| GestionaleAuto.com | lead_popup_* | 30 days | Disables the display of a lead popup if a lead has actually been collected. |
| GestionaleAuto.com | ga_financial_search | 1 day | Contains the financial parameters used by the simulator on the vehicle detail page. |
Preference cookies allow us to store information that improves your experience on the site, such as your preferred cars.
| Provider | Cookie name | Duration | Purpose |
|---|---|---|---|
| GestionaleAuto.com | ga_palmasrl_bookmarks | 90 days | Contains the user’s favorite vehicles. |
| GestionaleAuto.com | ga_bookmarks | 90 days | Contains the user’s favorite vehicles, used for technical reasons by the caching system. |
| GestionaleAuto.com | ga_palmasrl_comparables | 90 days | Contains your currently compared favorite vehicles. |
Cookies for improving user experience allow you to use the site in the best possible way, for example through chat features.
At the moment there are no specific cookies indicated for this category.
Analytical cookies provide anonymous statistics on visits to the various pages of the site.
| Provider | Cookie name | Duration | Purpose |
|---|---|---|---|
| GestionaleAuto.com | ga_comparables | 90 days | Contains the currently compared favorite vehicles, used for technical reasons by the caching system. |
| GestionaleAuto.com | ga_rental_comparables | 90 days | Contains the favorite rental vehicles currently being compared. |
| GestionaleAuto.com | ga_tracker | 1 day | Defines a list of visited vehicles. |
| GestionaleAuto.com | ga_view_counter | 1 day | Defines a list of vehicles with the count of the number of visits. |
Marketing cookies track the sites visited by users and allow the display of more relevant advertisements based on their browsing preferences.
| Provider | Cookie name | Duration | Purpose |
|---|---|---|---|
| GestionaleAuto.com | utm_source | Session | Defines the advertiser entity of a remarketing campaign. |
| GestionaleAuto.com | utm_medium | Session | Defines the medium used for a remarketing campaign, such as a newsletter. |
| GestionaleAuto.com | utm_campaign | Session | Defines the name of the remarketing campaign. |
| GestionaleAuto.com | utm_term | Session | Defines the keyword that produced the click in a remarketing campaign. |
| GestionaleAuto.com | utm_content | Session | Distinguishes between different entities that produced the click, such as two links in the same email. |
| IDE | 365 days | Used by Google DoubleClick to register and report the user’s actions after viewing or clicking on an ad. | |
| pagead/landing | Session | Collects data on visitor behavior from multiple websites to present more relevant ads. | |
| test_cookie | 1 day | Used to check if the user’s browser supports cookies. | |
| ads/ga-audiences | Session | Used by Google Ads to re-engage visitors who are likely to convert into customers. | |
| _gcl_au | 91 days | Used by Google AdSense to test the effectiveness of advertising on websites using their services. |
Most browsers are initially set to automatically accept cookies. Users can change this setting to block cookies or prevent certain cookies from being stored on their device.
Disabling cookies, even partially, may make the site less usable while browsing.
Pursuant to Article 7 of the Privacy Code, the interested party has the right at any time to obtain confirmation of the existence or otherwise of data concerning him or her, to know its content and origin, to verify its accuracy, or to request its integration, updating, or rectification.
The interested party also has the right to request the deletion, transformation into anonymous form, or blocking of data processed in violation of the law, as well as to object for legitimate reasons to the processing of data concerning him or her.
Relevant requests can be addressed to the data controller at the following email address:
info@palmauto.it.
